Jan trent consulting
25+ years of experience in CPG and QSR sectors, including The Wendy’s Company, ConAgra Foods, and The Hershey Company.
My expertise is in understanding consumer perceptions, motivations, and behaviors, and leveraging consumer insights to drive winning and profitable marketing strategies.
I’m experienced in planning and directing a diverse spectrum of primary and secondary research (Qualitative, Quantitative, Neuro-metric, Biometric, MROC’s, Private Branded On-line Panels, etc.). I love product innovation, brand rejuvenation, and consumer engagement.
I enjoy providing consultation to business teams in developing and executing innovative research programs, analyzing results, sharing critical insights, and applying the insights to the strategic plans that will drive business forward. Collaborating with clients in building strategic business plans; category assessments, competitive reviews, strategic insights applied.