Challenger Brand Group

Challenger Brand Group is a Washington, D.C. based consultancy founded by Courtney Shane and Stephanie Riederman, two strategic marketing leaders with deep expertise in building CPG brands and a passion for supporting emerging “challenger” products.

The group develops winning strategies that help startups prioritize their limited resources to drive sustainable growth. With services including fundraising support, brand strategy, innovation roadmaps, and retail launch planning, Challenger Brand Group identifies not only what a brand should focus on, but also how their story should come to life. 

Check out their handout or reach out to Stephanie Riederman at stephanie@challengerbg.com should you have any additional questions!